Kate Barrett BA (hons) Dip DigM
Founder of Shine a Light Media
With over 10 years experience in the industry, I have gained a wealth of knowledge and contacts to be able to help you with your email marketing campaigns and strategy
From small to large databases and budgets, I have been lucky enough to work and try out my ideas in different industries including travel, retail, publishing and Email Service Providers (ESPs). It really doesn’t matter what industry I’ve tried, I’ve learnt that it’s understanding how to use and adapt techniques to get the best results.
It hasn’t always been easy and I’ve managed through sheer hard work and determination to get it right. The world of email marketing has changed enormously over the last decade.
Through my place as a member of the DMA (Direct Marketing Association) Email Council, research and hands on experience, I invest time and enjoy keeping up to date with the latest innovations.
“Kate is a real pleasure to deal with and sits amongst a rare breed of digital marketing specialists who just ‘get it’. Kate has an in-depth understanding of e-mail marketing and knows exactly how to drive successful campaigns to generate ROI. Not only this, but Kate totally understands what she needs to do to achieve exceptional inbox delivery through careful use of data and IP management. Kate is a great person to do business with and totally professional.”
Simon Adams – Director & Head of Client Services – DBG
“Kate brought a fresh perspective to our marketing activities and in particular email marketing. Passionate, committed and endlessly enthusiastic about everything she does I will miss the exchange of ideas and the significant contribution to brought to the table whenever we met.”
Michael Lefante – Managing Director – INUNI (London School of Business and Finance)
Kate is an extremely talented online marketing specialist with an incredible head for detail coupled with a strong knowledge of web analytics. She is very adept in cross functional communication and relationship building and has great problem solving and deadline management skills.”
Melanie McKinnon – Global eStrategies Director – Trafalgar Tours